Our Team: The Experts Behind Our Analysis
Welcome. I’m Rajesh Advani, the founder of Best AI CRM Software.
When I established this site, my primary goal was to provide an unparalleled level of clarity and expertise in the complex world of AI-powered CRM. I knew from my 25+ years in the industry that a truly insightful software review cannot come from a single, generalist perspective. The technical architecture, the user experience, the sales strategy implications, and the vendor’s financial stability are all distinct disciplines requiring specialized knowledge.
That is why I hand-picked a team of dedicated, senior-level professionals to form our core review board. We operate on a “divide and conquer” strategy for our comprehensive 10-Point Assessment Framework. Each member is a true expert in their domain, responsible for scrutinizing a specific aspect of every tool we evaluate. This ensures that our final analysis is not just a feature list, but a multi-faceted, strategic assessment built on deep, verifiable experience.
My Role: The Final Strategic Sign-Off
As the founder and lead editor, I serve as the final checkpoint in our evaluation process. After each specialist on my team completes their in-depth analysis, all findings, data, and scores are submitted to me. I leverage my decades of experience as a senior CRM and AI executive to synthesize these expert inputs into a single, cohesive, and strategic review. My sign-off is the final step, ensuring that nothing is published unless it meets our rigorous standards for accuracy, objectivity, and actionable insight.
You can learn more about my professional journey on my About Rajesh Advani page.
Meet Our Specialist Analysts
Andrew Getchell
Head of Operations & UX Analysis
When we assess a CRM, I turn to Andrew for the ground truth on its real-world usability. With over 15 years of experience implementing CRM systems in demanding, high-volume environments like the automotive industry, he has an expert understanding of what truly makes a tool efficient in the hands of a busy team. He cuts through the marketing promises to analyze how a platform’s workflow, data strategy, and user interface actually translate into measurable business growth and improved performance.
Andrew’s Areas of Responsibility:
- Core Functionality & Feature Set: Assessing if a tool’s features solve real-world business problems for its intended users.
- Ease of Use & User Interface (UI/UX): Evaluating the learning curve and the efficiency of the day-to-day user experience.
- Output Quality & Control: Analyzing the quality, customization, and clarity of reports and dashboards.
Connect with Andrew on LinkedIn
Reshma Ahuja
Lead Technical Analyst, Data & Integrations
A powerful CRM is only as good as its technical foundation. That’s why Reshma’s role is so critical. As a certified Salesforce professional and an expert in the technical architecture that powers modern CRM platforms, she ensures our analysis is technically sound. With a background as a Business Systems and Requirements Analyst, she specializes in translating business needs into technical specifications and has deep experience in data migration, validation, and integration. Reshma verifies that the tools we review are not just feature-rich, but built on a secure, scalable, and reliable foundation.
Reshma’s Areas of Responsibility:
- Security Protocols & Data Protection: Assessing encryption standards, data handling policies, and technical security measures.
- Input Flexibility & Integration Options: Vetting the quality, depth, and documentation of API capabilities and native integrations.
Connect with Reshma on LinkedIn
Geri Alisbo, CHRA
Industry & Vendor Analyst
Understanding the software is only half the battle; understanding the business behind the software is just as important. Geri brings this crucial business development perspective to our team. As a Business Development Manager in the AI, ERP, and CRM space, she has firsthand experience with the SaaS vendor landscape. She knows the promises made during the sales cycle versus the reality of post-purchase support. Geri’s role is to analyze a vendor’s health, pricing transparency, and the quality of their customer support infrastructure to give you a clear picture of the Total Cost of Ownership (TCO).
Geri’s Areas of Responsibility:
- Pricing Structure & Value for Money: Analyzing the TCO, hidden fees, and the overall ROI potential of a platform.
- Developer Support & Documentation: Investigating the quality, responsiveness, and accessibility of customer and technical support channels.
Julian F.
Senior Sales Strategy Advisor
Ultimately, a sales CRM must be judged on one primary metric: Does it help a sales team close more deals? Julian provides this ultimate “end-user” perspective for our team. As a seasoned Vice President of Sales with decades of experience building and leading high-performance sales teams, he has selected, implemented, and used a variety of CRMs throughout his career. His insights are not focused on features for their own sake, but on the strategic impact a CRM has on pipeline management, sales cycle reduction, and overall revenue growth.
Julian’s Areas of Responsibility:
- Risk Assessment & Mitigation: Identifying the strategic and operational risks of adopting a new CRM platform from a leadership perspective.
- Co-leads on Core Functionality: Provides a senior sales leader’s perspective on the practical value of a tool’s feature set.
Connect with Julian on LinkedIn
Andrea Kosciuk
Marketing & Compliance Analyst
The modern customer journey seamlessly blends marketing and sales, and a great CRM must support that entire lifecycle. Andrea, a marketing leader with deep experience in demand generation and marketing operations for tech companies, evaluates tools from this critical perspective. She understands the vital link between CRM and marketing automation, from lead capture to long-term engagement. Her expertise in digital marketing also makes her our specialist in assessing data privacy and regulatory adherence, which is non-negotiable in today’s world.
Andrea’s Areas of Responsibility:
- Performance & Speed: Analyzing how a CRM’s performance impacts fast-moving marketing and sales workflows.
- Compliance & Regulatory Adherence: Verifying adherence to crucial regulations like GDPR and CCPA, which are critical for marketing and data collection.
Connect with Andrea on LinkedIn
Frequently Asked Questions
1. How does your team ensure every review is objective and unbiased?
Our objectivity is rooted in our methodology. Every tool is evaluated against the same comprehensive 10-Point Assessment Framework by multiple specialists. This structured process minimizes subjective opinion and ensures our conclusions are based on repeatable, data-driven analysis.
2. What makes this team uniquely qualified to review AI CRM software?
Our qualification comes from our diversity of specialized, senior-level experience. We don’t have generalists. We have a VP of Sales evaluating sales strategy, a marketing leader analyzing compliance, a technical architect assessing security, an operations expert testing usability, and an industry analyst scrutinizing vendor stability. This collective expertise covers every critical angle of a CRM investment.
3. Does the team have experience with CRMs for specific industries?
Yes. While our framework is universal, we apply it through the lens of specific industry needs. Our team’s collective experience allows us to create tailored analysis for verticals like Real Estate and E-commerce, as well as business models like SaaS Companies and Marketing Agencies.
4. How is the final rating or “verdict” for a tool decided?
The final verdict is a synthesis. Each specialist scores their specific areas of responsibility. I then review this data, weigh it against the tool’s intended audience and price point, and provide a final, holistic rating. It’s a collaborative process with a final strategic check to ensure the recommendation makes sense in a real-world business context.
5. Is Best AI CRM Software currently hiring?
We are always looking for passionate, experienced professionals who share our commitment to delivering objective, high-quality analysis. If you have deep expertise in the CRM and AI space, I invite you to view our current Career Opportunities.
